The Freshness SLA: How to Keep GPT Platform Comparison Pages Accurate at Scale
· 6 min read
Most comparison pages fail same way: not wrong on publish day, wrong 60 days later.
In GPT platform publishing, this failure costs twice: search trust drops and conversion quality drops.
Fix is not "update sometimes." Fix is Freshness SLA — explicit service-level agreement for how fast each claim must be re-verified.
This guide gives practical Freshness SLA system for small expert teams publishing GPT platform comparisons.