The GPT Offer Platform Due Diligence Checklist for Publishers
If you run content or paid traffic into GPT offer platforms, your biggest risk is usually not CTR.
It is counterparty risk: the gap between what a platform advertises and what it reliably settles.
Most publisher losses happen because teams evaluate platforms like marketing funnels (“which page converts best?”) instead of operating systems (“which partner can I trust with budget over 6–12 months?”).
This guide gives you a practical due-diligence checklist you can run before scaling.